Throughout the years New Balance brand has established itself as a reliable, high quality, inexpensive shoe producer, who spends a minimum amount of time and effort on advertising. The philosophy of the company lies in the fact that no particular emphasis is given to any specific shoe.

Another interesting point is that instead of giving their shoe styles sophisticated and catchy names, like most of the other shoe manufacturers do, New Balance assigns a number to each of the styles. When the shoe is redesigned, the style is marked up by one. The mystery of what those four or three digits in the name of the style are is yet to be resolved by the general public.

Today, given the number of appearances by world celebrities made when wearing New Balance shoes, it looks like the trend of no or, better to say, little advertising, is about to change. It all started with professional NBA basketball players (Charlie Bell of Milwakee Bucks and Matt Bonner of San Antonio Spurs), who wore New Balance shoes (BB 8026 and BB904) during a couple of games.

The trendency is now being picked up by Hollywood stars, who all of a sudden seem to be in love with New Balance Styles. Kanye West became the first celebrity to appear in public wearing the exclusive United Arrows x New Balance 997.5 while accompanied by his bold girlfriend. Kanye West was also spotted wearing the same pair of sneakers during the High Fashion Week in London.

Other less glamorous Hollywood stars, such as Hayden Christensen, Seth Rogen and Eric Dane also gave in to the New Balance fever. While Christensen chooses classical running shoes New Balance U420BG, Dane preferred a more popular New Balance style - New Balance M1400LLV.

Now, why the celebrities chose to wear New Balance is a big question. Time will show whether this is a conscientious step in the direction of increased advertising volumes, or a willing choice of Hollywood.